mystarbucksidea.com: Starbucks wants your ideas
I signed up for mystarbucksidea this weekend – a new customer feedback and engagement site launched by Starbucks this week. In the vein of Dell’s Ideastorm, the new Starbucks site is an online customer...
View ArticleEvaluating mystarbucksidea
A couple of days ago, I wrote about mystarbucksidea and our thoughts at FreshNetworks about the need to close the feedback loop and move the conversation on from just free coffee and free Wi-Fi (see...
View ArticleConsumers itching to talk to brands
A new study from ExpoTV shows that 55% of consumers want an ongoing dialogue with brands. The study investigates how brands and consumers interact, and in particular how consumers want brands to engage...
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